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Learn Digital Marketing Fundamentals

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Learn Digital Marketing Fundamentals

Discover the essentials of digital marketing with our comprehensive courses. Master key concepts and strategies to elevate your online presence today.Unlock the secrets of digital marketing fundamentals. Join our expert-led courses to enhance your skills and drive success in the digital landscape.

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Requirements

Familiarity with using a computer, internet browsing, and email. Reliable access to the internet for online resources, tools, and course materials. A willingness to learn about digital platforms and marketing techniques.

Description

Learn Digital Marketing Fundamentals

Overview

Say hello to India's best selling programme with a 4.2 star rating.

Duration	32 Hours
Total Fee	₹700
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Our Course
Credential	Certificate

Learn Digital Marketing Fundamentals

Highlights

Discover More

✔ 8 Hours on-demand video
✔ Access on mobile and TV

✔ Masterclass Trainers
✔ Certificate of completion

Learn Digital Marketing Fundamentals
Course Details

Skills you will learn

In this course, we will look into the history of digital marketing and current trends. We will also see how to build a digital culture in an organization. We will understand the digital customer lifecycle. We will look into the digital marketing channels and digital marketing metrics.

More about this course

✔ Explore the history and current trends in digital marketing.
✔ Learn to build a digital culture within an organization.
✔ Understand the digital customer lifecycle for effective engagement.
✔ Gain insights into digital marketing channels and key performance metrics.

Learn Digital Marketing Fundamentals
Curriculum

Section 1: History of Digital Marketing And Current Trends

✓ When did digital marketing start?
✓ Digital Marketing as a historic form of marketing
✓ Trends that are extinction longer used for digital marketing
✓ Popular platforms for digital marketing
✓ Digital Marketing in Today's age

Section 2 : Building a culture in an Organization

✓ Digital Training
✓ Human Resources and Professionals
✓ Challenges Facing Digital Transformation
✓ Organizational Assessment
✓ Benefits in Digital Technology in an Organization

Section 3 : Digital Customer Lifecycle

✓ Lifecycle Marketing Model (5 Stages)
✓ Lifecycle Communication
✓ Defining Lifecycle Marketing
✓ Customer Personalization
✓ Marketing Automation

Section 4 : Digital Marketing Channels

✓ Marketing Channels in the Supply Chain
✓ Email Marketing
✓ Social Media Marketing
✓ Video Marketing

Section 5 : Digital Marketing Metrics

✓ What is a KPI?
✓ How to measure digital marketing success/performance indicators?
✓ Understanding Conversion Rates
✓ Resource File
✓ Analyzing engagement and analytics

Learn Digital Marketing Fundamentals
Entry Requirements

Eligibility Criteria

A basic familiarity with internet usage is beneficial but not essential, as the course provides a foundational understanding from scratch. Ideal for aspiring marketers, entrepreneurs, and business professionals looking to build digital skills.